Post#208. Tory Burch's first step in the beauty industry
Family, as the main motive in the first collection
In 2011 Tory Burch and Estée Lauder Cos. Inc. signed a contract, that was the beginning of new era for the fashion brand.
It is positive for both companies, of course, a new well-known brand in Lauder line and opportunity for Tory to express her ideas in totally new way!
The prices are going to be the following:
Eaux de perfume 1 oz. for $62, 1.7 oz. for $82 and 3.4 oz. for $110. Burch is also doing a solid perfume inside a pendant on a signature Burch chain, which will retail for $150. The glass bottle is capped with a gold fretwork topper — a design element used heavily throughout Burch’s company — accented in the brand’s signature orange.
Except the perfume, Tory Burch is going to launch make up sets and pallets, bath and body lines. Designers ideas are coming from her childhood memories. The main motives in the perfume smell are natural, as mandarin and grapefruit, also Tory likes to use sandalwood and white musk.
Tory Burch beauty products are going to be trendy, because they are first time on the market and the price policy is really good!
Info source: wwd.com